Client objective
El Mercado is our flagship case because the work did not end with a logo. The goal was to turn a Mexican-bowl concept into a living, recognizable brand ready to operate in front of real customers in the United States.
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Mexican bowls · United States
El Mercado
Our flagship case: a contemporary Mexican identity carried all the way into real operations, from the visual system to printed bowls, cups, and takeout bags.
The strategy
A conceptual decision behind every shape, color, and application.
Brand decision
The identity combines contemporary Mexican energy, color, and proprietary circular forms. We built the brand around the touchpoints that matter: bowl, cup, bag, signage, photography, and service experience.
System and outcome
Brandazzo developed the system and supported printed production. The brand now lives in the restaurant and in every takeout order, showing how restaurant branding, custom food packaging with logo, and printing can operate as one experience.
- Strategy
- Identity
- Packaging
- Printing
- Production
Designed for production
The brand continues when the product leaves through the door.
Every format belongs to one system: clear hierarchy, purposeful surfaces, and a consistent presence across counter service, delivery, and social media.