Client objective
Rebanada 21 needed to sell pizza by the slice through an urban, modular identity that could organize individual portions, medium and large boxes, and sides. The package also had to feel physically believable and appetizing.
10
Pizza by the slice · United States
Rebanada 21
An urban pizza concept that turns the cutting grid, the number, and the box into a flexible chain identity.
The strategy
A conceptual decision behind every shape, color, and application.
Brand decision
The cutting grid, number 21, and condensed wordmark build the system. Every box follows production-real proportions; the triangular carton matches a real slice and shares a language with mozzarella fingers, breadsticks, and sauces.
System and outcome
The brand stays consistent without making every format identical. Packaging turns each product into a recognizable asset for counter service, takeout, delivery, and food content.
- Naming
- Identity
- Packaging
- Art direction
- Retail
Designed for production
The brand continues when the product leaves through the door.
Every format belongs to one system: clear hierarchy, purposeful surfaces, and a consistent presence across counter service, delivery, and social media.