Client objective
The brand had to explain tacos to go with the speed of Mexico City: quick, everyday, and full of flavor. The challenge was to feel Mexican without repeating hats, cacti, or literal folklore.
05
Tacos to go · Mexico City
Uno y Voy
A fast, urban Mexican taco brand designed around movement, takeout, and the rhythm of Mexico City.
The strategy
A conceptual decision behind every shape, color, and application.
Brand decision
The name comes from the natural rhythm of ordering one and moving on. Typographic composition creates motion, while orange, aubergine, and turquoise organize flavors, sauces, and formats without losing street energy.
System and outcome
Bags, boxes, cups, interiors, and taquero uniforms become recognition points. This restaurant identity is designed for delivery, foot traffic, and growth from a compact operation.
- Naming
- Identity
- Packaging
- Art direction
- Retail
Designed for production
The brand continues when the product leaves through the door.
Every format belongs to one system: clear hierarchy, purposeful surfaces, and a consistent presence across counter service, delivery, and social media.