Client objective
West Perro had to communicate hot dogs in Los Angeles immediately without imitating traditional American chains. We wanted a Latin, urban personality that could work naturally in both English and Spanish.
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Hot dogs · Los Angeles
West Perro
A hot dog brand that combines Los Angeles energy with a direct Latin name and a system designed for expansion.
The strategy
A conceptual decision behind every shape, color, and application.
Brand decision
The sausage becomes a figurative gesture inside the system, while the name combines place and product in two memorable words. Mustard, red, and cream create contrast without falling into a European vintage language.
System and outcome
The result is restaurant logo design built for signage, cups, bags, carriers, and quick-service boxes. The brand keeps its legibility at every scale and has a distinct voice for the Los Angeles market.
- Naming
- Identity
- Packaging
- Uniforms
- Space
Designed for production
The brand continues when the product leaves through the door.
Every format belongs to one system: clear hierarchy, purposeful surfaces, and a consistent presence across counter service, delivery, and social media.