Client objective
Las Islas Marías needed to move from generic, spill-prone presentation to an experience consistent with its Nayarit-style seafood. The rebrand had to connect product, packaging, uniforms, and communication.
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Rebranding + packaging · United States
Las Islas Marías
A rebrand where packaging stops being a generic container and becomes part of a cleaner, safer, more memorable Mexican food experience.
The strategy
A conceptual decision behind every shape, color, and application.
Brand decision
The Pacific becomes a system of waves, lighthouse, palm, shrimp, and starfish. Identity is printed directly on bowls, cups, and bags; uniforms distinguish servers, kitchen staff, and hosts without breaking the same story.
System and outcome
The new experience protects the food, improves presentation, and makes every order recognizable. The case demonstrates how restaurant rebranding and custom packaging can improve perception, operations, and shareability.
- Rebranding
- Visual system
- Packaging
- Art direction
- Experience
Designed for production
The brand continues when the product leaves through the door.
Every format belongs to one system: clear hierarchy, purposeful surfaces, and a consistent presence across counter service, delivery, and social media.